Branding & Strategy
Education → DMJX
Client → Ryan Air
This was one of my first real solo projects during my time at DMJX. It was also the last since it was my BA-project. Working with Ryan Air as a brand was actually just a lot of fun. The brand itself has a long history of bad reputation so I had to ask myself - should the solution be less ”Ryan Air-ish” or more ”Ryan Air-ish”. I went with more. More cockiness. More disrespectfulness. More provocation. The end result was Ryan Hacks - a 360 campaign on how travellers can trick, scam and cheat their way to a cheaper travel experience.
The campaign consists of a mix of media to approach the users in every possible way, from the very beginning of their travels to the end.
The idea with the design direction is to make it personal and friendly. A setup flow to customize your preferences and a easy simple interface to make it as relevant and useful as possible.